Right now, power plants operate under the Clean Air Act that was enacted in the early 1970’s, a series of federal limitations to the amount of arsenic, mercury, and soot they can release. But there are currently no rules restricting dangerous carbon pollution, the leading contributor to a changing climate that is already posing risks to our health and our economy.

Climate change is one of the most important issues facing humanity, effecting everything we know and everyone we love. A threat to our core values, our communities, our economy, and our health. But one thing is clear, acting on climate change is a moral responsibility that we can conquer together.

As President Obama stated, “we are the first generation to feel the impacts of climate change, and the last generation who can do something about it.” To address this very challenge, the U.S. Environmental Protection Agency, under President Obama’s Climate Action Plan, has been working on a commonsense approach to cutting this unregulated carbon pollution from power plants, an unprecedented effort that will transform America’s electricity industry and change our future forever.

ActonClimate2The proposed Clean Power Plan (Clean Air Act Section 111d) may rank among the most significant policies to reduce greenhouse gas (GHG) emissions ever taken in history. After months of considering public comments, the U.S. EPA released the final version of its Clean Power Plan rule, an effort to cut emissions 32 percent from 2005 levels by 2030, an increase from the proposed targets in the draft regulation.

The potential impacts of the Clean Power Plan are equivalent to:
– 870 million tons of CO2 pollution from our atmosphere
– Cutting emission generated by 108 million american homes
– 166 million cars off the road
– 90% of pre-mature deaths due to air pollution
– 90,000 fewer asthma attacks from children and elderly each year

Over the next year, states will develop plans for reducing GHG emissions associated with power plants to meet specified reduction targets. A variety of GHG reduction strategies will be eligible to count toward compliance, including using more renewable energy technologies like wind and solar, transitioning from coal to natural gas plants, and most importantly making our homes and buildings more energy efficient.


IDEAS For Us is in full support of the Clean Power Plan and the effort to end the limitless dumping of carbon pollution from our power plants. We know this will not be easy, but our belief is that through human ingenuity, creativity, and innovation — there is no challenge to great for us to solve. Our role in this effort will be to educate consumers about ways they can do their part to reduce impacts, and work with people around the World to create groundbreaking environmental solutions that will create a better future for all. If you have an idea and want to change the World, we’re here to help make it happen.

Chris Castro, LEED GA, CPB
Co-founder, President